Digital all year. Physical at AgriFest.
Kissan Market builds year-round digital presence. Kissan AgriFest creates the physical moment for farmers and agriculture businesses to meet, experience, connect and grow.
Where Your Products Meet Farmers.
Empowering agriculture. Enriching Pakistan.
Kissan AgriFest brings agriculture products and businesses closer to farmers through clear displays, useful conversations, approved product experiences, expert knowledge and buyer-seller meetings—then continues discovery and follow-up through Kissan Market.
Innovation
Driving modern agriculture
Connection
Bridging farmers and brands
Growth
Building agri-economy
A gap between farmers and modern agriculture
Pakistani farmers are not properly connected with the latest equipment manufacturers, seed companies, pesticide companies, drone solutions, AI tools, and new improvements in agriculture. Good products exist — but farmers rarely get to see, compare, test and trust them in one place.
Everyone in one real field
Kissan AgriFest brings farmers, companies, experts, banks, dealers and innovators together in a real field environment — where products can be seen, tested, explained and trusted, and where farmers can ask questions and adopt what works for them.
Manzoor Ahmad Joyia
Founder, Kissan AgriFest
Pakistan's farmers don't need more brochures. They need opportunities to see innovation in action.
Kissan AgriFest was created from a belief that Pakistan's agriculture deserves more than exhibitions. It deserves experiences that inspire innovation, build trust, and create meaningful connections.
After years of attending conferences where machinery stood still, products remained behind counters, and farmers rarely experienced technology in real field conditions, one principle became clear: agriculture is not built in conference halls. It is built in fields.
Why Kissan AgriFest?
Drones, artificial intelligence, precision agriculture, modern machinery and climate-smart irrigation are changing farming rapidly. Kissan AgriFest gives farmers one place to compare these technologies before making investment decisions, while connecting agribusinesses, researchers, financial institutions and innovators directly with growers.
More than an expo
Where Your Products Meet Farmers.
As a software engineer and entrepreneur building enterprise software, ERP platforms, SaaS products and digital ecosystems, Manzoor saw that technology creates its greatest impact when it reaches the people who need it most. Kissan AgriFest brings innovation out of offices and laboratories and into the field, where it can be seen, tested, understood and adopted.
Part of a bigger vision
Kissan Market connects farmers, traders, buyers and agribusinesses through a digital marketplace. Pakka Khata helps agriculture and trading businesses manage their operations. Kissan AgriFest creates the physical meeting point where ideas, technology and partnerships come together across Pakistan's agricultural value chain.
A message from the founder
“Kissan AgriFest brings the agricultural ecosystem into one field, where ideas become demonstrations, conversations become partnerships, and innovation reaches the people who feed our nation. If every visitor leaves with new knowledge, stronger connections and practical solutions, we have achieved our purpose.”
Manzoor Ahmad Joyia
Founder, Kissan AgriFest
Our purpose
To make Kissan AgriFest the place where Pakistan's agricultural future is demonstrated, not just discussed, and to build a national platform that accelerates innovation, knowledge sharing, agribusiness growth and confident technology adoption for generations to come.
Our Vision
“To empower Pakistani farmers by connecting them with modern agricultural technology, trusted companies, expert knowledge, and practical field solutions.”
Our Mission
“To connect Pakistani farmers and agriculture businesses through year-round digital discovery, practical product experience, trusted knowledge and accountable commercial follow-up.”
What makes it different
Practical, field-based, and built around what farmers actually need to decide and adopt.
Field-based
Real demos in a real field, not just brochures on a table.
Company-friendly
Direct access to farmers, dealers, growers and buyers.
Farmer-focused
Free entry, expert clinics and honest comparisons.
Technology-driven
Drones, AI tools, precision farming and smart irrigation.
Initiative & Technology Partner
About Kissan AgriFest: quick answers
Clear answers to help you decide and plan.
What is Kissan AgriFest?
Kissan AgriFest is Pakistan's agriculture business, farmer-engagement and product-experience platform, connecting farmers with machinery, seeds, crop protection, irrigation, finance, experts and agriculture companies.
Who founded Kissan AgriFest?
Kissan AgriFest was founded by software engineer and entrepreneur Manzoor Ahmad Joyia to bring practical agriculture technology demonstrations closer to Pakistani farmers.
How is Kissan AgriFest different from a conference-hall exhibition?
The event is designed around live-field experience. Approved machinery, drone, irrigation and farm technology demonstrations let visitors observe real operating workflows instead of relying only on brochures and static displays.
Who is behind Kissan AgriFest?
Kissan AgriFest is an initiative of Kissan Market. Pakka Khata is its Official Agri-Business Technology Partner.
Ready to be part of Kissan AgriFest?
Exhibit, sponsor, create an approved product experience, or register as a farmer—then continue the relationship through Kissan Market.